Data is the new Oil- Only if you can capitalize on it
I was thinking about the Economist article that I read a while back that had
compared the new data center to the oil wells of the last century. The article
was making a point that in the current environment – Data is the new currency and that companies able to monetize the data were going to be the leaders of the future. If you have not read it, you can find the link
here. .Nothing earth shattering in hindsight for us in tech but something to ponder over still. Does having access to data alone makes the data worthwhile or is it only useful if you can capitalize on it?
I am asking the question in the context of the data sitting in CRM systems.
Companies have been acquiring data for years and they are always hesitant to purge it and mostly never clean it. There is another article from Deloitte
Insights that has shared an analysis of how incomplete and inaccurate is most of the personal...
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